To learn more about the offering, visit here. Through our experience in building retail media networks and our people-based marketing know-how we empower our retail clients to scale and grow their businesses – it’s a very different model than a traditional agency relationship.” The key to success is working closely together to lay the proper foundation, define milestones, and set the measures for success. “We take a strategic measured approach to design a customized retail media network team or help the retailer scale their existing co-op or shopper marketing efforts. “With the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in retail,” said Janine Flaccavento, SVP, Media Services at Merkle. ![]() Merkle’s expertise and record of success within retail combined with Google’s integrations and its enterprise measurement solution boost the New Stream Media tech stack capabilities to reach retailers’ business goals faster and more efficiently. New Stream Media is available as a total solution or flexible service offering key engagements for retailers, which include designing the right media network, upscaling current staff or providing a turnkey team, and delivering growth and business impact through focused consulting expertise in retail and consumer packaged goods (CPG).Īs a part of the launch, Merkle has selected Google Marketing Platform and Google Ad Manager to execute their partners’ media buys more effectively. New Stream Media goes beyond the traditional relationship between a retailer and product manufacturer, by matching the product manufacturer with individual shoppers in the right media channels to ensure relevant experiences and ultimately boost product sales. Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers. The Stream and PortStream parameters follow the reference-counting conventions for COM objects.Īvailable in Windows Vista and later Windows operating systems.Customized offering improves retailers’ personalized experiences for shoppers The DataFormat parameter, which specifies the data format of the stream, points to one of the following audio-specific, extended versions of the KSDATAFORMAT structure: This comprehensive contemporary news collection delivers superior access to current, full-text news sources including newspapers, newswires, news journals, television and radio transcripts, blogs, video, podcasts, and digital-only websites. For more information, see related methods IMiniportWaveRTStream::SetState and IMiniportWaveRTStream::GetPosition. The NewStream method sets the initial state of the stream to KSSTATE_STOP and its initial position to 0. Unfortunately, the company experienced a major management turnover. It did a good job of employee recognition and awards and paid above-average wages. It was sensitive to its employee's work/life balance to the point of allowing employees to essentially define their own work hours within reason. Otherwise, the method returns an appropriate error status code. Newstream was once a great place to work for. NewStream returns STATUS_SUCCESS if the call was successful. For more information, see the following Remarks section. Pointer to a KSDATAFORMAT structure that specifies the data format of the new stream. This parameter is TRUE for a capture (input) stream, and FALSE for a playback (output) stream. Specifies a Boolean value that indicates whether to create a capture stream or a render stream. For more information about filter descriptors, see the Filter Factories topic. If the filter descriptor of the WaveRT miniport driver specifies a total of n pin factories on the filter, valid values for the Pin parameter are in the range 0 to n-1. ![]() Specifies a pin ID that identifies the pin to be opened. The caller specifies a valid, non- NULL pointer for this parameter. This parameter points to a caller-allocated pointer variable, into which the NewStream method writes a pointer to the IMiniportWaveRTStream interface of the new stream object. The NewStream method creates a new instance of a WaveRT stream object.
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